/* ============================================================
   Análise de Investimento em Ads · Dom Canastra
   Padrão visual: internas (dark) — paleta dourado / bege / brasa
   ============================================================ */

:root {
  --bg: #1a0e08;
  --bg-2: #2a1810;
  --bg-3: #3a2418;
  --surface: #2a1810;
  --surface-2: #3a2418;
  --border: rgba(212, 165, 116, 0.18);
  --border-strong: rgba(212, 165, 116, 0.45);

  --text: #f5deb3;
  --text-dim: rgba(245, 222, 179, 0.72);
  --text-faint: rgba(245, 222, 179, 0.45);

  --gold: #d4a574;
  --gold-bright: #e8c084;
  --ember: #c8963e;
  --red: #b8431f;
  --green: #8a9a5b;
  --green-deep: #4a5d23;
  --warn: #d49a3e;
  --bad: #a23e2c;

  --display: 'Cormorant Garamond', Georgia, serif;
  --body: 'Inter', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;

  --r-sm: 6px;
  --r-md: 12px;
  --r-lg: 20px;

  --shadow-1: 0 1px 0 rgba(212, 165, 116, 0.06) inset, 0 8px 24px rgba(0, 0, 0, 0.35);
  --shadow-2: 0 1px 0 rgba(212, 165, 116, 0.10) inset, 0 16px 40px rgba(0, 0, 0, 0.5);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html, body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--body);
  font-size: 15px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  scroll-behavior: smooth;
}

a { color: var(--gold); text-decoration: none; }
a:hover { color: var(--gold-bright); text-decoration: underline; }

/* ====== TOPBAR ====== */
.topbar {
  position: sticky; top: 0; z-index: 50;
  background: rgba(26, 14, 8, 0.92);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--border);
}
.topbar-inner {
  max-width: 1240px; margin: 0 auto; padding: 14px 28px;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
}
.brand { display: flex; align-items: center; gap: 14px; }
.brand-logo { width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--border-strong); }
.brand-text { display: flex; flex-direction: column; line-height: 1.2; }
.brand-pre { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--text-faint); }
.brand-name { font-family: var(--display); font-size: 22px; font-weight: 700; color: var(--gold); }
.brand-tagline { font-size: 11px; color: var(--text-dim); font-style: italic; }
.topbar-meta { display: flex; gap: 18px; font-size: 12px; color: var(--text-dim); }
.topbar-meta strong { color: var(--gold); margin-right: 4px; }
.topbar-back {
  font-size: 12px; color: var(--text-dim);
  border: 1px solid var(--border); padding: 6px 12px; border-radius: var(--r-sm);
}
.topbar-back:hover { border-color: var(--border-strong); color: var(--gold); text-decoration: none; }

/* ====== LAYOUT ====== */
.shell { max-width: 1240px; margin: 0 auto; padding: 48px 28px 96px; }

/* ====== HERO ====== */
.hero {
  background: radial-gradient(ellipse at top right, rgba(200, 150, 62, 0.15), transparent 60%),
              linear-gradient(180deg, var(--bg-2) 0%, var(--bg) 100%);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 56px 48px;
  margin-bottom: 56px;
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(circle at 80% 20%, rgba(212, 165, 116, 0.08), transparent 50%);
  pointer-events: none;
}
.eyebrow {
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--ember); margin-bottom: 16px;
}
.hero h1 {
  font-family: var(--display); font-size: clamp(36px, 5vw, 56px); line-height: 1.05;
  font-weight: 700; color: var(--gold); margin-bottom: 18px; letter-spacing: -0.01em;
}
.hero h1 em { font-style: italic; color: var(--gold-bright); }
.hero-sub {
  font-size: 17px; max-width: 760px; color: var(--text-dim); margin-bottom: 32px;
}
.hero-stats {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(160px, 1fr)); gap: 16px;
  margin-top: 24px;
}
.stat-card {
  background: rgba(58, 36, 24, 0.5); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 16px 18px;
}
.stat-num { font-family: var(--display); font-size: 32px; font-weight: 700; color: var(--gold); display: block; line-height: 1; }
.stat-num small { font-size: 14px; color: var(--text-dim); }
.stat-label { font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--text-faint); margin-top: 6px; display: block; }

/* ====== NAV PILLS ====== */
.toc {
  display: flex; flex-wrap: wrap; gap: 8px;
  padding: 14px; margin-bottom: 48px;
  background: var(--surface); border: 1px solid var(--border); border-radius: var(--r-md);
  position: sticky; top: 76px; z-index: 40;
  backdrop-filter: blur(10px);
}
.toc a {
  font-size: 12px; padding: 7px 14px; border-radius: 999px;
  background: rgba(212, 165, 116, 0.06); color: var(--text-dim);
  border: 1px solid transparent;
}
.toc a:hover { background: rgba(212, 165, 116, 0.14); color: var(--gold); text-decoration: none; border-color: var(--border); }

/* ====== SECTIONS ====== */
section.block { margin-bottom: 64px; scroll-margin-top: 140px; }
.section-head { margin-bottom: 28px; padding-bottom: 16px; border-bottom: 1px solid var(--border); }
.section-num {
  display: inline-block; font-family: var(--mono); font-size: 12px;
  color: var(--ember); letter-spacing: 0.12em; margin-bottom: 8px;
}
.section-head h2 {
  font-family: var(--display); font-size: 36px; font-weight: 700;
  color: var(--gold); letter-spacing: -0.01em; margin-bottom: 6px;
}
.section-head p { color: var(--text-dim); font-size: 15px; max-width: 780px; }

/* ====== CARDS ====== */
.card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 22px 24px;
  box-shadow: var(--shadow-1);
}
.card h3 {
  font-family: var(--display); font-size: 22px; font-weight: 700;
  color: var(--gold); margin-bottom: 8px;
}
.card p { color: var(--text-dim); font-size: 14px; }
.card.featured { border-color: var(--ember); box-shadow: var(--shadow-2); position: relative; }
.card.featured::before {
  content: 'RECOMENDADO'; position: absolute; top: -10px; left: 22px;
  background: var(--ember); color: var(--bg); font-size: 10px; letter-spacing: 0.16em;
  padding: 3px 10px; border-radius: 999px; font-weight: 700;
}

.grid { display: grid; gap: 20px; }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.grid-4 { grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); }

/* ====== ORÇAMENTO CARDS ====== */
.budget-card { display: flex; flex-direction: column; gap: 14px; }
.budget-amount {
  font-family: var(--display); font-size: 42px; font-weight: 700;
  color: var(--gold); line-height: 1;
}
.budget-amount small { font-size: 14px; color: var(--text-dim); display: block; margin-top: 4px; }
.budget-split { display: flex; flex-direction: column; gap: 6px; margin-top: 8px; }
.budget-row { display: flex; justify-content: space-between; align-items: center; font-size: 13px; }
.budget-row .label { color: var(--text-dim); }
.budget-row .value { color: var(--gold); font-family: var(--mono); font-size: 12px; }
.budget-bar { height: 6px; border-radius: 999px; background: rgba(212, 165, 116, 0.1); overflow: hidden; margin-top: 2px; }
.budget-bar-fill { height: 100%; background: linear-gradient(90deg, var(--ember), var(--gold)); }

/* ====== TABELAS ====== */
.table-wrap { overflow-x: auto; border: 1px solid var(--border); border-radius: var(--r-md); }
table.data { width: 100%; border-collapse: collapse; font-size: 13px; }
table.data th, table.data td { padding: 12px 16px; text-align: left; border-bottom: 1px solid var(--border); }
table.data th {
  background: var(--surface-2); color: var(--gold);
  font-weight: 600; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase;
}
table.data tr:last-child td { border-bottom: none; }
table.data tr:hover td { background: rgba(212, 165, 116, 0.04); }
table.data td.mono { font-family: var(--mono); font-size: 12px; color: var(--gold); }
table.data td.dim { color: var(--text-dim); }

/* ====== FUNNEL ====== */
.funnel { display: flex; flex-direction: column; gap: 8px; max-width: 780px; margin: 0 auto; }
.funnel-step {
  display: grid; grid-template-columns: 1fr auto auto; gap: 16px; align-items: center;
  padding: 16px 22px; border: 1px solid var(--border); border-radius: var(--r-md);
  background: var(--surface);
}
.funnel-step strong { color: var(--gold); font-size: 15px; }
.funnel-step small { color: var(--text-dim); font-size: 12px; display: block; margin-top: 2px; }
.funnel-num { font-family: var(--mono); font-size: 14px; color: var(--gold-bright); }
.funnel-rate { font-size: 11px; color: var(--ember); letter-spacing: 0.08em; }
.funnel-arrow { text-align: center; color: var(--ember); font-size: 18px; }
.funnel-step.s1 { border-color: rgba(212, 165, 116, 0.35); }
.funnel-step.s2 { border-color: rgba(200, 150, 62, 0.45); }
.funnel-step.s3 { border-color: rgba(184, 67, 31, 0.55); }
.funnel-step.s4 { border-color: var(--ember); background: rgba(200, 150, 62, 0.08); }

/* ====== KPI ====== */
.kpi-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 16px; }
.kpi {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 18px 20px;
}
.kpi-label { font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--text-faint); }
.kpi-value { font-family: var(--display); font-size: 28px; font-weight: 700; color: var(--gold); margin-top: 6px; line-height: 1.1; }
.kpi-target { font-size: 12px; color: var(--green); margin-top: 4px; }
.kpi-target.warn { color: var(--warn); }
.kpi-desc { font-size: 12px; color: var(--text-dim); margin-top: 8px; line-height: 1.4; }

/* ====== TIMELINE ====== */
.timeline { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 16px; position: relative; }
.timeline-phase {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 22px 22px 18px;
  position: relative; overflow: hidden;
}
.timeline-phase::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: linear-gradient(90deg, var(--ember), var(--gold));
}
.timeline-phase.p2::before { background: linear-gradient(90deg, var(--gold), var(--green)); }
.timeline-phase.p3::before { background: linear-gradient(90deg, var(--green), var(--green-deep)); }
.phase-label { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ember); }
.phase-title { font-family: var(--display); font-size: 22px; font-weight: 700; color: var(--gold); margin-top: 4px; }
.phase-period { font-size: 12px; color: var(--text-dim); margin-top: 4px; margin-bottom: 14px; }
.phase-list { list-style: none; padding: 0; }
.phase-list li {
  font-size: 13px; color: var(--text); padding: 6px 0; padding-left: 18px;
  position: relative; border-top: 1px dashed var(--border);
}
.phase-list li:first-child { border-top: none; }
.phase-list li::before {
  content: '▸'; position: absolute; left: 0; color: var(--ember);
}

/* ====== TOOLS LIST ====== */
.tools-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 12px; }
.tool {
  display: flex; gap: 14px; align-items: flex-start;
  padding: 14px 16px; border: 1px solid var(--border); border-radius: var(--r-md);
  background: var(--surface); transition: border-color 0.2s, transform 0.2s;
}
.tool:hover { border-color: var(--border-strong); transform: translateY(-2px); text-decoration: none; }
.tool-icon {
  width: 36px; height: 36px; flex-shrink: 0;
  border-radius: 8px; background: rgba(212, 165, 116, 0.1);
  display: flex; align-items: center; justify-content: center;
  font-size: 16px;
}
.tool-info strong { color: var(--gold); font-size: 14px; display: block; }
.tool-info small { color: var(--text-dim); font-size: 12px; display: block; margin-top: 2px; }
.tool-tag {
  display: inline-block; font-size: 10px; letter-spacing: 0.08em;
  padding: 2px 8px; border-radius: 999px;
  background: rgba(138, 154, 91, 0.15); color: var(--green);
  margin-top: 6px;
}
.tool-tag.req { background: rgba(184, 67, 31, 0.18); color: #d97757; }
.tool-tag.opt { background: rgba(212, 165, 116, 0.12); color: var(--gold); }

/* ====== CRIATIVOS ====== */
.creative-list { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 14px; }
.creative {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-md); padding: 16px 18px;
}
.creative-type {
  font-family: var(--mono); font-size: 11px; color: var(--ember);
  letter-spacing: 0.08em; margin-bottom: 6px;
}
.creative h4 { font-family: var(--display); font-size: 17px; color: var(--gold); margin-bottom: 4px; }
.creative-hook { font-size: 13px; color: var(--text); font-style: italic; margin-bottom: 8px; line-height: 1.4; }
.creative p { font-size: 12px; color: var(--text-dim); }

/* ====== PUBLIC TARGETING ====== */
.persona {
  display: grid; grid-template-columns: 80px 1fr; gap: 18px; align-items: start;
  padding: 18px 20px; background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-md); margin-bottom: 12px;
}
.persona-emoji {
  width: 64px; height: 64px; border-radius: 50%;
  background: rgba(212, 165, 116, 0.1); border: 1px solid var(--border);
  display: flex; align-items: center; justify-content: center; font-size: 30px;
}
.persona h4 { font-family: var(--display); font-size: 19px; color: var(--gold); margin-bottom: 4px; }
.persona-meta { font-size: 12px; color: var(--text-dim); margin-bottom: 8px; }
.persona-tags { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 8px; }
.persona-tag {
  font-size: 11px; padding: 3px 10px; border-radius: 999px;
  background: rgba(212, 165, 116, 0.08); color: var(--text-dim);
  border: 1px solid var(--border);
}

/* ====== ALERT ====== */
.alert {
  border-left: 3px solid var(--ember); background: rgba(200, 150, 62, 0.08);
  padding: 14px 18px; border-radius: 0 var(--r-md) var(--r-md) 0;
  margin: 16px 0; font-size: 13px; color: var(--text);
}
.alert.warn { border-color: var(--warn); background: rgba(212, 154, 62, 0.08); }
.alert.danger { border-color: var(--bad); background: rgba(162, 62, 44, 0.1); }
.alert strong { color: var(--gold); }

/* ====== KEY PILLS ====== */
.pill {
  display: inline-block; font-family: var(--mono); font-size: 11px;
  padding: 3px 9px; border-radius: 4px;
  background: rgba(212, 165, 116, 0.1); color: var(--gold);
  border: 1px solid var(--border);
}
.pill.green { background: rgba(138, 154, 91, 0.12); color: var(--green); border-color: rgba(138, 154, 91, 0.3); }
.pill.red { background: rgba(184, 67, 31, 0.12); color: #d97757; border-color: rgba(184, 67, 31, 0.3); }

/* ====== FOOTER ====== */
.foot {
  margin-top: 80px; padding-top: 32px; border-top: 1px solid var(--border);
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px;
  font-size: 12px; color: var(--text-faint);
}

/* ====== RESPONSIVE ====== */
@media (max-width: 768px) {
  .topbar-inner { flex-direction: column; align-items: flex-start; gap: 10px; }
  .topbar-meta { font-size: 11px; }
  .shell { padding: 32px 20px 64px; }
  .hero { padding: 36px 24px; }
  .hero h1 { font-size: 32px; }
  .toc { position: static; }
  .persona { grid-template-columns: 1fr; }
  .persona-emoji { width: 52px; height: 52px; }
}